A golf lesson with Tiger Woods? Today's savvy marketers are experimenting with ways to get more out of their sponsorship dollars by adding on events ... An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on January 1, 2006. The length of the article is 1002 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A golf lesson with Tiger Woods? Today's savvy marketers are experimenting with ways to get more out of their sponsorship dollars by adding on events that offer customers unique, memorable and highly coveted 'experiences.'.(sports sponsorships)
Author: Rob Murphy
Publication: ABA Bank Marketing (Magazine/Journal)
Date: January 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 1 Page: 30(4)

Distributed by Thomson Gale