Return Of The King Elvis Presley's Great Comeback (Genuine Jawbone Books)

On January 1 1967 a contract between Colonel Tom Parker and his sole client Elvis Presley gave Parker a 50 percent cut of profits that Presley generated. It was a shameless grab for a bigger piece of a pie that had actually been shrinking for some time. Though Parker's plan to reestablish Presley as a star after he left the army proved successful at first (with the triumph of films like ÊG.I. BluesÊ and ÊBlue HawaiiÊ) by 1967 Presley's singles struggled to break the top 20 and he hadn't hit number one for six years. Amazingly by the end of 1968 he was artistically revitalized reemerging in a TV comeback special and slimmed down for the now-iconic black leather suit. It was the pivotal moment of the second great period of Presley's career which lasted through to the end of 1970 during which he recorded some of his most enduring records including Suspicious Minds and In the Ghetto. ÊReturn of the KingÊ document's Presley reclamation of his crown making an extraordinary transition from fading balladeer to engaged vital artist.