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Advertising: Principles and Practice (7th Edition)

Advertising: Principles and Practice (7th Edition)
  • List Price: $177.33
  • Buy New: $46.95
  • as of 2/12/2012 08:56 EST details
  • You Save: $130.38 (74%)
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New (13) Used (157) from $9.94
  • Seller:mark17864
  • Sales Rank:77,222
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:7th
  • Pages:624
  • Shipping Weight (lbs):3.4
  • Dimensions (in):11.4 x 8.8 x 1.2
  • Publication Date:May 29, 2005
  • ISBN:0131465600
  • EAN:9780131465602
  • ASIN:0131465600
Availability:Usually ships in 1-2 business days
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Synopsis
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
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